We are excited to announce the launch of a new brand identity that better positions our company for future growth. As a part of this change, JBA Capital, LLC has been renamed Covey Equity, LLC (“Covey”). The catalyst for this rebranding effort stems from the consolidation of Covey’s six operating businesses into a permanent investment holding company.
While the structure and name of our business has changed, Covey’s strategy will continue to be guided by the same four core principles:
